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Microsoft is lowering the price of Game Pass, but only in certain territories. The company is responding to market conditions in Chile, Hong Kong, and Israel, and that means charging significantly less in those regions for the game subscription service. These price cuts have more to do with local currency and consumer purchasing power than with a change in strategy at Microsoft. And that means you shouldn’t expect a similar price cut in other countries.

In addition to Game Pass, Microsoft is also reducing the price of Xbox Live Gold and specific PC / console versions of Game Pass in Chile, Hong Kong and Israel. And the company plans to inform subscribers about the price cut tomorrow.

This is how the new price works.

In Chile, Xbox Game Pass Ultimate sells for 11,990 Chilean pesos ($ 15.05), but Microsoft is reducing it to 7,990 pesos. That’s closer to $ 10 per month for Ultimate. Hong Kong is paying HK $ 119 ($ 15.29) for Ultimate, but players in that region will start paying HK $ 79. Again, that puts it right around the equivalent of $ 10. Israeli players are paying 55 shekels ($ 17.12) for Ultimate. Under the new structure, those same subscribers will now pay 40 shekels, which is roughly $ 12.45.


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Gold, Console Game Pass, and PC Game Pass are experiencing similar price reductions.

In the United States, Xbox Game Pass Ultimate is still $ 15 per month. Game Pass is Microsoft’s key strategy for advancing games, but it is far from generating profit. While the service has roughly 20 million subscribers, according to sources, Microsoft is spending billions of dollars acquiring content. But as these price cuts suggest, the Game Pass team is more concerned with attracting new subscribers than making money right now.


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