An essay Beach wrote about her former friendship with Calloway recently went viral.

If you’re active on social media, you’ve probably heard the name “Caroline Calloway” recently sweep across the digital stratosphere.

The Cut magazine’s publication of Natalie Beach’s detailed personal essay about the “intoxicating” friendship she once had with Calloway has drawn attention to this controversial persona, causing many to question a series of events that led to her fame on Instagram.

So how did Caroline Calloway make her name on social media and why has the Internet become so obsessed with her? Here’s everything you need to know.

How old is Calloway and where is she from?

Caroline Calloway was born on December 5, 1991, in Falls Church, Virginia, USA. She is currently 27 years old.

She attended Phillips Exeter Academy in Exeter, USA, and then studied art history at New York University.

She later studied art history at St. Edmund’s College, Cambridge, where she graduated in 2016.

When did she first start making herself known on social media?

Calloway first joined Instagram in 2012, explaining in a 2018 interview with Man Repeller that she began her interest in photography at the time.

Since launching her account seven years ago, Calloway has given her subscribers a glimpse into her life through the lens of a camera, telling Man Repeller that she “started by writing an autobiographical story that spanned several Instagram posts and featured different people” in her life as “characters.”

Calloway’s followers have grown significantly over the years and now total 791,000.

In 2015, an ABC News report stated that she “gained more than 335,000 followers on Instagram by posting photos and stories about her fabulous life at Cambridge University.”

What controversies has she been associated with in the past?

In 2016, Publishers Weekly reported that Calloway’s memoir, titled And We Were Like, would be published by Flatiron Books.

Calloway claimed to have received an advance of about $500,000 (£405,930) for the book.

However, the publication of her memoir never took place, and in 2017 the influential person informed her subscribers that the deal had been canceled.

Calloway explained to Man Repeller that the “boy-obsessed version” of herself she “planned to portray” as the protagonist of her memoir was not one she could “stand for.”

“I think there are a lot of people who would still write this book and take the money, but I couldn’t do it,” she said.

Calloway explained to Man Repeller that the “boy-obsessed version” of herself she “planned to portray” as the protagonist of her memoir was not one she could “stand for.”

“I think there are a lot of people who would have written the book anyway and taken the money, but I couldn’t do it,” she said.

It was later announced that the seminar would consist of a four-hour class, with a single ticket price of $165 (£133).

Undercover reporter Andrea Park, who attended the seminar, wrote an article for W magazine in which she said the seminar taught her “nothing about creativity, but a lot about cheating.”

Seminar attendees were promised handwritten letters, floral crowns of orchids and care packages, but none of this lived up to expectations, as the reporter’s experience showed.

Calloway had also planned to tour the U.S., the U.K. and Europe.

However, after writer Kaylee Donaldson’s condemning Twitter post about the tour, Calloway only took part in the New York tour dates, canceling the other dates.

Why did Natalie Beach’s essay on Calloway go viral?

On Tuesday night, writer Natalie Beach published an essay in The Cut magazine titled, “I Was Caroline Calloway. Seven years after meeting the infamous Instagram star, I’m ready to tell my side of the story.”

In the introduction, Ms. Beach said that after meeting Calloway at a creative nonfiction seminar in college when they were both in their 20s, she began helping her as an editor.

She described how it began with helping to write Calloway’s creative stories, which led to Ms. Beach editing Calloway’s Instagram captions early in her career and, eventually, her book proposal.

However, these were not the only revelations Ms. Beach made in her candid essay.

Ms. Beach revealed that on a trip to Italy with Calloway, they missed three flights on their way home for which they could not be reimbursed.

Ms. Beach said the missed flights made her so financially dependent on Calloway that she paid her back over the summer in the form of redacted Instagram captions.

The writer said she later edited Calloway’s book proposal, adding that her “involvement was undeserved because Caroline’s whole appeal was that she was an engineer, and engineers don’t have co-authors who suffer from insomnia and live in deep Brooklyn.”

Ms. Beach stated that Calloway received $375,000 (£304,014), considerably less than Calloway had previously claimed.

Ms. Beach also said that Calloway later told her that she had bought “tens of thousands of followers” in the early stages of her time on Instagram.

What was the reaction to Beach’s essay?

After the essay was published, Ms. Beach posted a link to it on Twitter.

The tweet garnered nearly 16,000 “likes” and sparked a heated online discussion about Calloway’s career as an Instagram influencer and her “toxic friendship.”

“I’m halfway through an essay about Caroline Calloway, and it’s mesmerizing, crazy and so modern, especially as my first introduction to Caroline Calloway,” one person wrote.

“It underscores how we live in these individual bubbles, with micro celebrities who mean so much to some and nothing to others.”

“Honestly, a lot of things in this story seemed very consistent to me – the idea that you can be attracted to someone very charismatic and have a whole cocktail of emotions towards them. At 20 years old, it’s just a nightmare,” commented another.

How did Calloway react to the essay?

After the essay was published, Calloway posted a response on Instagram explaining how she and Ms. Beach collaborated on the Instagram captions.

“Natalie did not write my captions for me. Never. Not once. We wrote them together,” Calloway wrote in the caption.

“And my best captions – the ones about Cambridge – I wrote myself, after our friendship shaped me and helped me find my voice.”

Calloway added that Ms. Beach is “inseparable” from her own writing, and said she wants to change the way she uses Instagram in the near future to create something “true.”

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