User-Generated Content

Learn how User-Generated Content can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates.

Digital Marketing Depot on March 26, 2021 at 10:34 am

User-Generated Content — The secret SEO weapon

User-Generated Content (UGC) is one of the most effective ways to create a highly successful, long-term SEO and conversion strategy.

This report from Shopper Approved covers the various tools to used generate and distribute UGC, as well as how it works to improve online visibility in search results, and how it drives traffic and sales. It also addresses the underlying psychology behind UGC, why it matters, and how it works to influence decision making.

Zero-click Google searches rose to nearly 65% in 2020

This report will show you how UGC can improve all your search marketing KPIs:

  • Increase page rankings
  • Increase Google Ads click-through rates up to 20%
  • Increase organic traffic up to 400%
  • Increase conversion rate up to 75%

Learn more. Visit Digital Marketing Depot to download “How To Optimize SEO With UGC.

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at

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YouTube remains dominant source of video in top Google ranking positions 2021


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