Demand for local digital experiences by brands with multiple locations is high as the U.S. reopens.
Locally-focused digital marketing platform Uberall acquires MomentFeed to expand its global reach, a key competitor headquartered in California.
Based in Berlin, Uberall currently serves more than 1,600 multi-location businesses in 170 countries, helping them provide “Near Me” services in local searches on Google Maps, Apple Maps, Facebook and other sites, as well as classifieds sites such as Yelp and TripAdvisor. The combined units will manage the digital presence of more than 1.35 million business locations. Their customers include BP, McDonald’s, Pizza Hut and KFC.
Uberall and MomentFeed share a similar business vision and complementary product sets. Uberall’s platform facilitates customer service at online and offline locations. MomentFeed’s proximity search optimization tool is used in the restaurant, retail, automotive and hospitality industries, among others.
MomentFeed CEO Nick Hedges will join Uberall as chief strategy officer and executive vice president for North America. Uberall also announced this week that it has received the latest round of investments totaling $115 million, which will be used for growth in the U.S. and Canada.
Why we care. With the opening of the U.S., consumers are once again looking to visit a store, continuing the practice of online research, discovery and shopping. Large brands with multiple stores, as well as smaller local companies, will be looking to better understand how nearby shoppers are making their way online and offline.
A robust “near me” digital strategy will be a key complement to softer local outreach initiatives – such as a booth at a local event or sponsorship of a local sports team – for large chains to attract local shoppers.