Twitter Professional Profiles are a new profile type to allow businesses to display more business information on their profile.
After teasing Twitter Professional Profiles last month, Twitter is now officially testing the new profile type with a small group of businesses in the U.S.
The new profile type is meant to make it easier for “businesses, non-profits, publishers, and creators” (or anyone who uses Twitter for business reasons) to display more specific business information on their profile.
It is also expected to help increase the interactions on the platform has people will have more context around the type of accounts they interact with.
From the mockups, we can see that Twitter Professional Profiles will differ from personal profiles in several ways. For example, there is a more detailed bio with a map and website link – and call-to-actions that help users contact a business more easily.
Other elements include an image gallery, a shop section, and an app store link. It’s not clear if these will be included in the final product.
Like our new look? Today we’re launching an exciting test of a new profile type called Professional Profiles! pic.twitter.com/fAnzzMN1tL
— Twitter Business (@TwitterBusiness) April 21, 2021
Twitter Professional Profiles may also include the business category and a new business badge – like a verification of the business itself. It is not clear whether a business needs to be verified before switching to a professional profile.