Tilting Point uses Huya to bring SpongeBob: Krusty Cook-Off to China

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Mobile game publisher Tilting Point has partnered with the live streaming platform Run away to bring SpongeBob: Krusty Cook-Off to mainland China.

New York-based Tilting Point has partnered with Huya to exclusively publish his SpongeBob: Krusty Cook-Off in mainland China. As one of the leading game streaming platforms in China, Tencent-owned Huya has one of the largest and most active live streaming communities in the world with more than 169 million users.

At launch in Western markets, the game was one of the top 10 most downloaded games on iOS in 97 countries and 79 countries on Google Play, reaching the top 100 in gross in 66 countries on iOS and eight countries on Google Play.

In its first week alone, SpongeBob SquarePants: Krusty Cook-Off reached more than 2.2 million daily active users; Since its launch, the game has surpassed 44 million downloads across all platforms, and in July it received the Pocket Gamer Players’ Choice award at the 2021 Mobile Games Awards.


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Above: Tilting Point has been very active in mobile gaming.

Tilting Point often interacts with game developers by providing them with user acquisition quotes. You can borrow up to $ 132 million a year from your line of credit, and you’ve used that money to drive publicity for games from developers that have shown great promise. As the game increases your income, you share in the gains from growth. That allows the company to work with developers who are already experiencing great growth, rather than trying to pick winners from a much broader field of small developers.

If the relationship works well, then Tilting Point can make an investment in game study and help you get your next game off the ground. Tilting Point recently raised $ 235 million for further acquisitions.

Tilting Point Co-CEO and President Samir Agili said in an email to GamesBeat, “Tilting Point is a global publisher. We are looking to expand all the games we work with, and bringing them to players in all geos that make sense is part of our core strategy. We’ve helped bring many Eastern games to Western audiences, and in this case, Huya is the perfect partner to bring SpongeBob to the East. “

As one of the leading game streaming platforms in China, Huya has one of the largest and most active live streaming communities in the world. The company will leverage its technology platform, designed to deliver reliability, scalability, and flexibility, in addition to its open platform, which functions as a collaborative marketplace for broadcasters and talent agencies, to amplify SpongeBob SquarePants: Krusty Cook-Off through highly content. dynamic and attractive. social gaming experience for gamers.

SpongeBob: Krusty Cook-Off is now available on Nintendo Switch for $ 15 in the United States, Canada, Mexico and Brazil; the game will also be available in Asia and Europe in the coming weeks. The mobile version of the game is available on iOS and Android; PC gamers can also enjoy the game on the Microsoft Store.


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