TikTok warning banner on videos that contain unverified information to discourage users from sharing them.
To limit the spread of potentially misleading information, TikTok makes some videos ineligible to appear in people’s For You feed, but now it’s adding a TikTok warning banner to videos that fact-checkers have been unable to substantiate. The whole idea is to limit sharing of possible misinformation.
The banner reads “Caution: Video flagged for unverified content,” and the video’s creator will also be notified.
When someone tries to share the flagged video, TikTok will show the prompt as a way to help them consider whether to “share anyway” or “cancel.” As TikTok Product Manager for Trust & Safety, Gina Hernandez explains,
“We love that our community’s creativity encourages people to share TikTok videos with others who might enjoy them – both within our platform and beyond – but we’ve designed this feature to help our users be mindful about what they share.”
TikTok is rolling out a new warning banner on videos that contain information unverified by fact-checkers – to discourage users from sharing them.
TikTok has seen a 24% decrease in the rate at which people shared these videos, as well as a 7% decrease in likes.
The feature is rolling out within the next few weeks – starting in the US and Canada.