Loki Goes to Springfield: The Simpsons is getting a Loki short.
With the arrival of a new Marvel-themed Simpsons short film called “The Good, The Bart, and The Loki,” Disney’s IP is once again completely united. Disney looks set to put its $71 billion investment in 21st Century Fox’s IP into practice.
The company announced Wednesday that the special film will be released July 7 exclusively on its Disney Plus streaming service. Tom Hiddleston, who plays Loki in the Marvel Cinematic Universe, will also voice Loki in the “The Simpsons” adaptation.
Since Disney owns everything, and we’ve apparently reached peak content, the key art for the animated short is in the same style as the Marvel movie “Avengers: Endgame” – and this isn’t even the first time Disney has done it. But Lisa as Thor and Ralph Wiggum as the Hulk raise many questions.
According to Disney, the special will center on Loki’s exile from Asgard as he faces “the toughest foes: the Simpsons and Springfield’s mightiest heroes.”
Look, “The Simpsons” has always been a stage their corporate masters like to drag other company-owned characters onto. Other Fox characters like Hank Hill from “King of the Hill,” Jay Sherman from “The Critic,” Peter Griffin from “Family Guy” and even Mulder and Scully from “The X-Files” have appeared on the show to peak corporate synergy.
The Simpsons also released a May 4 special titled “The Force Awakens from Sleep,” in which Maggie Simpson found herself “in an epic search for her stolen nipple.” For those interested, the special is still available on Disney Plus. The Avengers and The Simpsons have also previously clashed in “Bart the Bad Guy,” which aired last year, but the series has had several Marvel references in the past.
Disney has been accumulating IP for more than two decades that make such crossovers possible. Within the Disney Plus service alone, we’ve seen the company throw Star Wars, Marvel, Pixar, Disney and National Geographic all over its service to make its way into streaming — and it works, too, if you believe the 100 million subscribers. But the Simpsons episode with Loki is a friendly reminder that Disney owns much more than just a handful of superhero and sci-fi movies. It owns just about everything.
Vertical integration, baby. The Simpsons is the Marvel canon.