Instagram

5 ways one entrepreneur used Instagram to build a powerful network of contacts

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In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success. You might think of Instagram as a mindless channel. After...
Smart Shopping

Smart Shopping campaigns get shipping annotations, ‘new customer’ bidding control in 2021

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A new Smart Shopping format will also roll out later this year, and videos are coming to Display ads. Google announced several updates for Smart Shopping campaigns, which run across...
Google

Google Now Lets You Check Your Video And Sound Before Joining A Meet Call...

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Google has announced a new “green room” feature that lets you quickly preview how you look on camera before going on a Google Meet call. How many times have you...
Tag Manager

Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions in 2021

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These solutions from Google Ads attempt to preserve user data while ensuring that search marketers have the best information to improve and adjust their campaigns. Tag Manager and Google Marketing...
Award-winning tips

Award-winning tips from the 2020 Search Engine Land SEM and SEO agencies of the...

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Adam Heitzman from Higher Visibility and David Dweck with Wpromote give their best advice for running a successful search agency. Award-winning tips: This year’s Search Engine Land Award winners for...
Google Pay

Google Pay Starts Letting US Users Send Money Abroad In 2021

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Google Pay has integrated with Western Union and Wise to allow users in the US to send money to Google Pay users in India and Singapore. Workers worldwide send their...
Product feed optimization

Product feed optimization: Here’s more reason to use those attributes in 2021

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Google is surfacing product attributes such as "Material" in Shopping ads. Google is showing attributes from product feeds in Shopping ads. Product feed optimization: If you needed more reason to pay...
keyword stuffing

The real-world impact of keyword stuffing in Google My Business in 2021

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Many businesses are rebranding completely to skirt Google's guidelines. But when everyone does it, it becomes a branding nightmare. Keyword stuffing has been a hot topic in the Google My...

Google product recommendations: Google uses augmented reality to let users try on cosmetics in...

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Google will also be showing product recommendations from influencers in the mobile Google Shopping section and Discover feed. Google product recommendations. Google is launching a digital “try it on” experience...
People Also Ask

The expansion of People Also Ask in the search results in 2021

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PAAs now appear in 9% of brand knowledge panels. Here's how they're different and why you need to optimize answers for brand-focused questions. In this article, I will look into...

Latest article

One man could not find his hometown on Google Maps, so he took it upon himself to get Zimbabwe on Google Maps Street view.

You Can Now Explore Zimbabwe On Google Maps Street View, Thanks To One Person...

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One man could not find his hometown on Google Maps, so he took it upon himself to get Zimbabwe on Google Maps Street view. All...
Featured snippets

Featured snippets: The 9 rules of optimization

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Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic concisely. In...
Search Results

Google Now Adds More Context To Search Results Before You Click On Them In...

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Google has started testing a feature that provides information about search results – letting users get more context about them.  Searching on Google doesn’t always...