Christmas ad stories are all about happy tears. Creative PR agency, Taylor Herring, has created the most unusual classic happy tear maker for Mars’ Bounty Bar. It’s the story of a lonely Bounty who finds love with a Brussel sprout. Rom-com lovers will pick up on its nods to Love Actually and Bridget Jones’ Diary. The music score will remind ad lovers of a John Lewis Chrissy ad.
The Lonely Bounty campaign was devised, scripted and directed by Taylor Herring and includes a Bounty Return Scheme in which people are invited to return unloved Bounty’s during January, at three co-op locations in Glasgow, London and Manchester (details here: @UKCelebrations #LonelyBounty) – because no Bounty should be left alone at the bottom of a Celebrations tub.
The commercial was produced and edited by St Mark’s Studios. The new version of the song, In the Bleak Midwinter, was written and performed by Taylor Herring’s creative director, Lora Martyr.
The idea comes from research of 2,000 Brits, commissioned by Celebrations, which found that Bounty is the most unloved in a box of Celebrations. 52% of people claimed it’s their least loved chocolate; and 44% of 18-24 year-olds are likely to choose it last. The research found the same disdain for the Brussel sprout. It may be a Christmas staple, but 43% of Brits dislike it.