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Social Marketing – The latest social marketing news and ideas for social media professionals SMM

Generate and Amplify Earned Media

How to Successfully Generate and Amplify Earned Media for Your Brand in 2021

Generate and Amplify Earned Media: There are three main categories of media coverage that PR teams use to connect with target audiences: Own media - content created and published by...
Assume Potential Customers

Assume Potential Customers Don’t Know Anything About Anything In 2021

How to assume potential customers? Your potential clients don't know about the awards you've won or the flagship clients you've served. They don't know how reliably you've solved problems...
MySpace

Do you remember MySpace and Friendster? This is the history of social media

MySpace and Friendster? Believe it or not, we are experiencing a second social media boom. The advent of the Internet a few years ago spawned a "before" and an "after"...
Amazon ban

Amazon bans 3 more Chinese brands amid crackdown on fake reviews

Amazon bans 3 more Chinese brands: The suspension came after sellers were found to have offered gift cards to customers willing to write positive reviews of their purchases... Amid e-commerce...
Social media

Social media turning the world into a ‘Black Mirror’ episode?

On the occasion of World Social Media Day, ETBrandEquity.com spoke with experts to understand what the future of social media will be and what it means for the world... "The...
Chipotle

Chipotle drives interest in loyalty program with racing video game

Brief description of the plunge: Chipotle is launching a racing video game to celebrate a new update to its loyalty program, according to a company press release. The update is...
Zoom

Zoom Now Lets You More Easily Add And Manage Your Pronouns In 2021

Zoom now lets your select pronouns in your profile settings, to display next to your username during meetings. After Instagram and Slack, Zoom will also offer the option to display...
YouTube Algorithm

Your Top 10 Questions About The YouTube Algorithm Answered

YouTube answers 10 frequently asked questions about its recommendation algorithm and video search and discovery. YouTube Algorithm: In part 3 of YouTube’s “How Discovery Works” series, Rachel Alves, a Product Manager...
B2B and D2C marketing

One set of truths for B2B and D2C marketing: Wednesday’s daily brief

B2B and D2C marketing: A cosmetics brand CEO and a veteran business analyst talk about the importance of keeping data in one place. Good morning, marketers. Digital transformation should improve...
Google retail store

Google retail store: Take a look inside in 2021

Perhaps the most surprising thing about opening a Google retail store is that it took so long to do so. Sure, the company had few gadgets to sell in...

Latest article

Jennifer Lopez and Ben Affleck

Jennifer Lopez and Ben Affleck Take Their Love to Capri During Romantic Outing

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After a recent vacation in the south of France, lovers Jennifer Lopez and Ben Affleck headed to Italy, and an eyewitness told E! News...
Zach King

Video creator Zach King breaks the record for having the most followers on TikTok...

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TikTok star and well-known Internet personality Zach King (USA) has officially confirmed that he has the most followers on TikTok (men) thanks to his...
across the ocean in a hamster wheel

Man running across the ocean in a hamster wheel washes up on shore

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Across the ocean in a hamster wheel: Reza Baluchi tried to make a charity run from Miami to New York on a giant floating...