Social Marketing

Three tactics for marketers: From taking a goal-driven approach and implementing next-generation artificial intelligence to keeping the line between privacy and relevance, there are key tactics marketers must use...

Best Social Media Tools: Let's be honest, social media is a jungle. Forget the flood of apps, integrations and add-ons, just figuring out which network you should invest in...

Generate and Amplify Earned Media: There are three main categories of media coverage that PR teams use to connect with target audiences:Own media - content created and published by...

How to assume potential customers? Your potential clients don't know about the awards you've won or the flagship clients you've served. They don't know how reliably you've solved problems...

MySpace and Friendster? Believe it or not, we are experiencing a second social media boom.The advent of the Internet a few years ago spawned a "before" and an "after"...

Amazon bans 3 more Chinese brands: The suspension came after sellers were found to have offered gift cards to customers willing to write positive reviews of their purchases...Amid e-commerce...

On the occasion of World Social Media Day, ETBrandEquity.com spoke with experts to understand what the future of social media will be and what it means for the world..."The...

Brief description of the plunge: Chipotle is launching a racing video game to celebrate a new update to its loyalty program, according to a company press release. The update is...

Zoom now lets your select pronouns in your profile settings, to display next to your username during meetings. After Instagram and Slack, Zoom will also offer the option to display...

YouTube answers 10 frequently asked questions about its recommendation algorithm and video search and discovery.YouTube Algorithm: In part 3 of YouTube’s “How Discovery Works” series, Rachel Alves, a Product Manager...