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Social Marketing – The latest social marketing news and ideas for social media professionals SMM

tactics for marketers

Three tactics for marketers to find their next million customers in 2021

Three tactics for marketers: From taking a goal-driven approach and implementing next-generation artificial intelligence to keeping the line between privacy and relevance, there are key tactics marketers must use...
Best Social Media Tools

50 of the Best Social Media Tools Selected by Top Marketers

Best Social Media Tools: Let's be honest, social media is a jungle. Forget the flood of apps, integrations and add-ons, just figuring out which network you should invest in...
Generate and Amplify Earned Media

How to Successfully Generate and Amplify Earned Media for Your Brand in 2021

Generate and Amplify Earned Media: There are three main categories of media coverage that PR teams use to connect with target audiences: Own media - content created and published by...
Assume Potential Customers

Assume Potential Customers Don’t Know Anything About Anything In 2021

How to assume potential customers? Your potential clients don't know about the awards you've won or the flagship clients you've served. They don't know how reliably you've solved problems...
MySpace

Do you remember MySpace and Friendster? This is the history of social media

MySpace and Friendster? Believe it or not, we are experiencing a second social media boom. The advent of the Internet a few years ago spawned a "before" and an "after"...
Amazon ban

Amazon bans 3 more Chinese brands amid crackdown on fake reviews

Amazon bans 3 more Chinese brands: The suspension came after sellers were found to have offered gift cards to customers willing to write positive reviews of their purchases... Amid e-commerce...
Social media

Social media turning the world into a ‘Black Mirror’ episode?

On the occasion of World Social Media Day, ETBrandEquity.com spoke with experts to understand what the future of social media will be and what it means for the world... "The...
Chipotle

Chipotle drives interest in loyalty program with racing video game

Brief description of the plunge: Chipotle is launching a racing video game to celebrate a new update to its loyalty program, according to a company press release. The update is...
Zoom

Zoom Now Lets You More Easily Add And Manage Your Pronouns In 2021

Zoom now lets your select pronouns in your profile settings, to display next to your username during meetings. After Instagram and Slack, Zoom will also offer the option to display...
YouTube Algorithm

Your Top 10 Questions About The YouTube Algorithm Answered

YouTube answers 10 frequently asked questions about its recommendation algorithm and video search and discovery. YouTube Algorithm: In part 3 of YouTube’s “How Discovery Works” series, Rachel Alves, a Product Manager...

Latest article

Deloitte: Online Gaming and Entertainment Thrive as Most Consumers Aren’t Going Out Yet

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Join the leaders of online gaming at GamesBeat Summit Next on November 9-10. Learn more about what’s next. ...

Heimat Berlin & Hornbach: The joy of making (even when it doesn’t go right)

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Perfection is the biggest lie we tell each other and advertising has promising it for decades. Heimat has a new promise for DIY-ers this...

26 Predictions for Social Media Marketing in 2022

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We’re quickly nearing the end of another COVID-disrupted year, and while many will be glad to see the back of 2021, with a return...