Pinterest Trends

Pinterest Trends gives marketers a view of the top U.S. searches on the platform...

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The new tool provides data on search terms over the last 12 months, along with when those terms peaked. Pinterest Trends, a new tool that will provide an overview of...
best social listening tools

6 of the best social listening tools for 2020

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As more brands turn to social media for customer insights, best social listening tools are gaining momentum. Here are our top 6 picks for 2020. Sponsored Content: Awario on December...
Zero-click searches

SEO year in review 2019: Zero-click searches, BERT, local spam and more

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What’s past is prologue. Here’s our recap of the stories that will shape search for years to come. Search was a roller coaster of ups and downs in 2019: Structured...
Pinterest Shop

Pinterest Shop: ability to ‘Shop’ for in-stock home decor and fashion products in 2021

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The company says more users are engaging with Pinterest shop and traffic to retailers has more than doubled in the past year. Pinterest rolled out several commerce marketing updates for...
Google Shopping

Life after Google Shopping: Don’t be a one-trick pony in 2021

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No brand grows at scale on one ad platform so you need to look for opportunities beyond Google Shopping. Here are some options to consider. Google shopping is the 800-pound...
Pinterest Merchant Program

Pinterest Merchant Program. New commerce features for retailers as search volume climbs in 2021

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Upgrades include the new Verified Pinterest Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting. Retailers on Pinterest will now have more ways to be discovered...
Shopify

Now, Shopify merchants can quickly turn their catalogs into shoppable Pins in 2021

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The new Pinterest app on Shopify is now available in the U.S. and Canada. A new app makes it much easier for Shopify merchants to create shoppable Product Pins in...
Google Keen

Google Keen, a new personalized search-discovery-social mashup in 2021

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Seen as a Pinterest competitor, it's something potentially broader and even older. To the extent that tech pundits continue to compare Google Keen search and social discovery site to Pinterest,...
Reddit brand safety

Social Shorts: Reddit brand safety options, Facebook’s 20% rule, Pinterest Story Pins

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The social media marketing week in review: A round up of news and announcements you may have missed. Reddit brand safety and scale levers Reddit launched Inventory Types for advertisers last...
Pinterest users

Social Shorts: Pinterest users index high on gift giving, TikTok’s brand safety solution, more...

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The social media marketing week in review: A round up of news and announcements you may have missed. Pinterest users are heavy gift shoppers Compared to other social media, Pinterest users...

Latest article

One man could not find his hometown on Google Maps, so he took it upon himself to get Zimbabwe on Google Maps Street view.

You Can Now Explore Zimbabwe On Google Maps Street View, Thanks To One Person...

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One man could not find his hometown on Google Maps, so he took it upon himself to get Zimbabwe on Google Maps Street view. All...
Featured snippets

Featured snippets: The 9 rules of optimization

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Here's a set of guidelines to follow when optimizing for the featured snippet - like using an “is” statement and defining the topic concisely. In...
Search Results

Google Now Adds More Context To Search Results Before You Click On Them In...

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Google has started testing a feature that provides information about search results – letting users get more context about them.  Searching on Google doesn’t always...