The new Pinterest app on Shopify is now available in the U.S. and Canada.
A new app makes it much easier for Shopify merchants to create shoppable Product Pins in Pinterest.
The dedicated Pinterest app in the Shopify app store enables merchants to upload their product catalogs to Pinterest. It can automatically update products for Product Pins on Pinterest daily and add tagging to be able to track and measure performance. There is also an ads interface to run promoted Product Pins.
It’s live in the U.S. and Canada now and rolling out to countries where Pinterest ads are available in the coming weeks
How it works. To get started, after you install the Pinterest app, simply ad a tag to your site. Then upload your product catalog and publish to post your in-stock items to Pinterest.
Shop tab. On Pinterest, a “Shop” tab will show on your profile. Users can click that to see all of your active shoppable Product Pins.
A Shop tab will show on merchants’ Pinterest profiles.
Why we care. This is a no-brainer for Shopify merchants. Pinterest has 367 million monthly active users, and the company says the traffic it sent to retailer sites increased by 2.3x over the past year.
This is also an important integration for Pinterest, which has been methodical (read slow) in rolling out scalable e-commerce marketing solutions. There are more than one million merchants on Shopify and making it possible to automatically turn their product catalogs into shoppable Pins — and ads — should increase the number of retailers spending on the platform. Pinterest said user engagement with shoppable Product Pins increased 44% year-over-year.
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.