Sedona director, Paul Mitchell, has had a momentous year that has brought him an impressive collection of international awards for global and local campaigns, and has culminated in his directing Honda’s epic, Origin of Determination.
The new Honda campaign is a journey through the company’s global 73-year product history to demonstrate how it will continue innovating to achieve the vision of founder Soichiro Honda that “the purpose of technology is to help people”. The action-packed commercial used a combination of historical photos, live-action and computer graphics models, to bring over 100 vehicles together.
The campaign, created by LA creative agency, RPA, and made through Mitchell’s US rep Elastic, kicked off with a 60-second TVC and is running in both 60- and 30-second versions across broadcast television, on-demand platforms, and social media.
Mitchell also won two Clios, an ADC Award, and Silver at the Promax Awards North America for his ESPN College Football campaign…
…and Promax Award nominations for Kick Off.
Earlier in the year, he directed Swinburne University, Next Gen Now, via Deloitte Digital, positioning the university as the prototype of a new and different educator at the cutting edge of what’s next.
Sedona managing director, Kim Wildenburg stated “Paul is a passionate storyteller with a cinematic eye, strong design aesthetic and has an excellent understanding of combining live-action with high end visual effects. It’s wonderful to see his body of work go from strength to strength.”
Mitchell has directed campaigns for Honda, Gatorade, Jack Daniels, Jaguar and Call of Duty, and is also behind the It’s On Us campaign for the Obama / Whitehouse administration and has won BAFTA, Emmy, Promax BDA and the New York TV & Film Festival awards. He has worked for the BBC in London and Prologue Films in Los Angeles, collaborating with Marvel, Warner Bros and Universal Studios, and has designed and directed for Ironman 2, Battleship and G.I. JOE Retaliation.
Paul Mitchell is available for local projects through Sedona. View his reel here.
To work with Mitchell, contact Kim Wildenberg at [email protected]