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Scopely is bringing its hit mobile game Star Trek: Fleet Command to the PC as part of a new cross-platform strategy.
That is a big problem for Scope, which has grown to a valuation of billions of dollars thanks to the strength of its mobile games, as it is Scopely’s first PC game. It will be available as a direct download.
It’s a strategy that more mobile game companies are pursuing as targeted advertising on iOS becomes uncertain due to Apple’s focus on privacy, as well as increased demands from fans that their favorite games be available in more than a platform they use.
The latter is the reason that Scopely acknowledges as a reason for its first PC game, but rival Zynga also made a similar move to acquire a PC gaming company when it moved beyond mobile devices for the first time in years. Zynga also said its earnings have become more uncertain thanks to Apple’s move.
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This is a new strategy, as Scopely acquired the assets of Fox Next Games in 2020, but decided not to buy Cold Iron Studios from Fox Next, the maker of the newly released cooperative game Aliens: Fireteam Elite, a PC game. .
Created by Scopely and its Scopely Studio Digit, the company released the game together with ViacomCBS in November 2018.
The 4X strategy massively multiplayer online (MMO) title is the No. 1 Star Trek gaming experience title today. Home to a community of passionate and loyal gamers who spend an average of five hours every day exploring and conquering the multiverse together in the game, Star Trek: Fleet Command has seen more than 14 billion battles and more than 500 million hours. played to date.
Originally based on the “Kelvin Timeline” from the Star Trek cinematic universe, players have since been introduced to content from the past and present of Star Trek, including arcs based on the hit CBS series Star Trek: Discovery. as well as fan favorites like The Next. Generation and Gene Roddenberry’s The Original Series.
The PC launch of Star Trek: Fleet Command gives fans even more ways to personalize the adventure through a true cross-platform experience, said Javier Ferreira, Co-CEO of Scopely, in an interview with GamesBeat.
He said the game will feature smooth cross-progression, allowing gamers to seamlessly transition between devices and play from the palm of their hand or from their home PC.
“This is an exciting launch for us as Star Trek has been an incredibly successful product with hundreds of thousands of gamers interacting with a product with a game every day,” said Ferreira. “One of the things we’ve heard from the community is that they wanted to be able to interact with this product on multiple devices.”
In addition, Ferreira said that the company will be able to offer new social experiences thanks to the launch on PC.
“We are also excited about the possibility of reaching a new type of player who could be very PC-centric,” said Ferreira. “That will allow us to expand our audience. We see that platforms are less relevant in the future. Our goal as a company is to serve our players wherever they want to play and allow them to build really deep communities. “
Popular social features like Alliances and Battle Pass will get a cross-play boost, bringing PC and mobile gamers together.
“I think the idea of mobile players, PC players and console players is out of date,” he said. “Our data now shows that more than 65% of gamers will actually engage with games on multiple platforms. Our strategy is to be player first, rather than focusing on one particular platform. “
PC players who download the game will get a cross-platform resource pack, which means that new players and existing mobile players who link their account on PC will get a variety of in-game resources when they log into PC.
They can also get unique cosmetic frames and avatars, exclusive offers, and a ticket to a raffle event.
But in general, the mobile and PC versions will have feature parity, Ferreira said.
The growth of Scopely
Founded in 2011, Scopely has generated more than $ 1 billion in revenue to date with huge mobile game hits like Scrabble Go, Marvel Strike Force, Star Trek: Fleet Command, Looney Tunes: World of Mayhem, WWE Champions, and Yahtzee With. Buddies.
Even with all its resources, Scopely’s challenge in releasing the PC version was not trivial, Ferreira said. He said it took months to deliver the right experience. The company used Unity to transition to PC, as the mobile game is based on Unity.
During the pandemic, Ferreira noted that games have seen tremendous growth and increased mass-market adoption.
“In general, the games are becoming more and more visible to everyone,” he said. “So we are very excited about the category right now and excited about the future of the company.”
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