To promote the new Galaxy S21 Ultra, Samsung once again resorted to an old reliable tactic: Samsung Mocks Apple. But the marketing has drawn relentless criticism.
The rivalry between Samsung and Apple continues to give the technology world something to talk about. The South Korean company decided to announce its new Galaxy S21 Ultra smartphone using a strategy that had previously worked well for it: videos (several, in fact) that mock Apple. This time, however, the marketing didn’t turn out as planned, and criticism from Internet users made that clear.
The first two videos highlight the Galaxy S21 Ultra’s hybrid zoom capabilities with the phrase “Close enough?” Its camera combination is capable of increasing the size of a photo by 100 times while maintaining image quality and sharpness. Shots of the moon and a sandwich were used to demonstrate the technology.
The third video demonstrates a feature that Samsung says Apple devices do not have: the ability to take photos and videos at the same time “with one click.”
Social media users didn’t like Samsung’s negative comparison, and they responded with ruthless criticism.
In comments on the video, people called the Korean company “pathetic” and “desperate.” Here are some of the messages:
- “Dear Samsung, as a long-time user, please stop ridiculing Apple (and any other company) like you do now and in the past, it’s very unprofessional and I can’t take you seriously when you do that.”
- “It’s crazy how all the companies are trying to go after Apple in their advertising… It’s like they know Apple is better, and they’re always trying to prove they’re better than Apple. It’s actually pathetic… Come on, Samsung, hehe.”
- “This desperate ad is as shameful as the fact that Samsung brand ambassadors were caught using iPhones.”
Samsung and Apple have fueled their rivalry for years, picking on each other countless times and claiming they have the best smartphones on the market.
The last time the Galaxy makers pounced on the iPhone, however, they had to retract their words. In October 2020, Samsung reported that the iPhone 12 did not come with a charger and headphones, but just two months later they had to delete those reports because their new Galaxy S21 also came out without such accessories.