For many years now, French agency, Romance, has been putting supermarket chain, Intermarché, at the centre of stories with so much heart they make you cry. This new one, A Place to Live, is its most ambitious production and perhaps its most heartwarming story. (This last assertion is a big call. The film’s predecessors are wonderful.)
It is set in a small village in the south of France where a young teacher was assigned for his first job. The gig is over and it’s time to say goodbye. All the children and parents of the students come together to prepare a farewell dinner for him before his departure for Paris.
The recipe that made Romance’s series of films for Intemrarché a success remains unchanged: a French song, as many seasonal vegetables as emotions, and a beautiful story that wraps itself around hearts, this time directed by Grand Bazar’s Katia Lewkowicz.
Credits
Client: Intermarché
Chief Executive Officer: Vincent Bronsard
Strategic & Operational Marketing Director: Camille Sassi
Marketing & Communication Director: Anne-Marie Gaultier
Brand & Communication Manager: Perrine Vignon
Brand & Communication Director: Anne Guivarc’h
Communications Account Manager: Aurélie Ansart
Communications Project Manager: Mallorie Baluteau
Media Director: Hervé Ribaud
Agency: Romance
Chief Executive Officer: Christophe Lichtenstein
Executive Creative Director: Alexandre Hervé
Copywriters: Alexandre Hervé & Philippe Pinel
Art Director: Julien Rézette
Head of Strategy: Jérôme Lavillat
Associate Directors: Marie-Laure Dangeon & Émilie Franck
Account Director: Arthur Amis
Project Manager: Mathilde Cuveillier
TV Producer: Emilie Talpaert
Production Company: Grand Bazar
Director: Katia Lewkowicz
DOP: Andrijs Parekh
Editing: Thierry Hoss
Stylist: Sonia Philouze
Production Design: Clément Price Thomas
Executive Producer: Juliette Desmarescaux
Production Director: Hugo Mérival
Sound Production: Schmooze
Music Supervisor: Alexandre Rabia @ Universal
