There is nothing as exciting as a great carpe diem ad. The degree of difficulty is so high – quick idea, sharp wit, getting it approved, getting it made, all in less than 24 hours. This great carpe diem ad by Rock The Agency and Cerveza Tecate was up in 12 hours.
12 hours after the collapse of Facebook and Instagram networks around the world, Rock and Tecate surprised with a new spot, led by chief creative, Pablo Batlle, and Central Films, and directed by Rodrigo García Saiz. The spot celebrates the true networks, those that matter – friends. That network never fails.
Client: Cuauhtemoc Moctezuma Heineken México (Tecate Beer)
Client Team: Dario Tarulla, Lino Villareal & Diana Lozada
Lead Guitar: Pablo Batlle
Creative General Director: Beto Cocito
Creative Directors: “Rulax” Rivera, David Zacarías, Rodrigo de Jesús “Creativito” & Rurik Garcia
Account Directors: Ericka Tolosa & Tania Suarez
Production Company: Central Films
Director: Rodrigo García Saiz
Post-Production: Central Films
Post-Production Managers: Patricia Guerra & Leonel Pérez