You’re charity foundation, K.I.D.S. You need to hire world’s top technology experts to turn antiquated hospitals into modern ones. You have no recruitment – or remuneration – budget. They will have to work for free. How do you reach them? What do you do?
Publicis Poland has come up with an ingenious solution. Children headhunters. The agency recruited a group of children with experience of life in Poland’s children’s hospitals as headhunters. It recorded twelve recruitment interviews and sent them to tech and innovation experts via LinkedIn. The children persuaded the candidates with rewards such as chocolate croissants and bags of jelly beans as well as bucket loads of naive charm.
103 experts came on board.
This far exceeded the campaign’s target. They dedicated 4,690 hours (the equivalent of US$601,282) to the project. Among the volunteers were companies such as Nationale-Nederlanden, BNP Paribas and Reckitt, and the foundation became well known among technology experts on LinkedIn.
Client: K.I.D.S. Foundation
Creative Agency: Publicis Worldwide Poland
Chief Creative Officer: Dagmara Witek-Kuśmider
Deputy Creative Director: Sławek Figura
Creative Group Heads: Bartosz Jeglejewski & Tomasz Ziemiański
Account Director: Małgorzata Szymańczak
Head Of TV Production: Aleksandra Kowalczyk
PR Agency: MSL Poland
Senior Advisor: Tomasz Relewicz
Account Executive: Agnieszka Płatkowska
Production Agency: Prodigious Poland
Head of Post Production: Anna Waligórska
Post Production: Piotr Bandomir
Production House: Papaya Films
Director: Jakub Zarzycki