Publicis Conseil & Orange: That very long wait for Christmas is over

Every year you think that there couldn’t possibly be any more interesting twists to Christmas heart-wrenchers. Then an advertising creative finds one that is wonderfully inventive. Orange’s Christmas story is about an adorable snowman who is forced to stay inside his little frosted refrigerated house for months until winter returns and allows him to meet his friends outside. His story is a touching and amusing glimpse of daily life, like the one we all have experienced recently. 

It’s a gorgeous symbolic film about people’s long months of waiting – and, of course, a reminder that Orange has kept people connected.  

The 90-second film was directed by François Rousselet and is running on French TV.



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