This intense Hollywood-style heist drama is a commercial for Denmark’s largest online supermarket, Nemlig.com. It has a wonderful comedic twist. The spot by Danish advertising agency, Pong, and Bacon director, Johan Stahl, grips attention with its fast-paced, nerve-tightening chase. Then it breaks into humour when one of the SWAT team admits that his wife is “going to kill” him because he promised to pick up groceries for his kid’s birthday party and the chase “looks like an all-nighter”.
Can you think of a more memorable way to promote round-the-clock delivery?
There is also a second instalment:
Production Company: Bacon
Director: Johan Stahl
DoP: Snorre Ruhe Fulsang
Executive Producer: Samuel Cantor
Producers: Nicholas Perry, Oliver Sand & Nana Rothenborg
1st AD: Stefan Danholm
Production Design: Wonderland Christian Rathmann
Editor: Rikke Selin Als
Composers: Anton Eger & Johan Stahl
Sound Design: Reda El-Kheloufi
Colour: Hannibal Lang @ Bacon X
VFX Lead: Mario Maruska @ Bacon X
VFX: Ola Stavreus & Bacon X