AI-generated copy isn’t perfect, but these tools can churn out ideas and inspiration in a matter of seconds.
Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level.
GPT-3 is Open AI’s powerful autoregressive language model that is capable of generating human-like natural language. What makes GPT-3 so much better than its predecessors is the size of its training data. GPT-3 has 175 billion parameters, “10x more than any previous non-sparse language model,” according to OpenAI researchers.
New GPT-3 powered solutions for marketers
One thing that makes GPT-3 particularly useful for marketers is that it doesn’t require complex coding to get results. You can feed it instructions in plain English.
Is GPT-3 ready to take over your marketing copy duties? No, but there is inspiration to be had. Several solutions have begun popping up to help marketers create ads, landing pages, blog posts and more within minutes, even seconds.
Getting started is simple. You feed in some training data such as company name, brand keywords, target audience and a description, and within seconds, you’ll get suggested copy back.
The Google Ads template in Snazzy, for example, will give you three to five standard text ad variations, each with three headlines and two descriptions. In the example below, the “Magic” button is enabled, meaning it will automatically generate ads based on the seed data you provided. When turned off, you can enter existing ad copy and it will generate new suggestions based on that copy and your seed data.
GPT-3 generated Google Ads for Nike from Snazzy. Click to enlarge.
Helpful assistance. With any of these solutions, don’t expect perfection. You’ll need to edit and finesse, and changing the inputs can also help refine the GPT-3 suggestions.
The models will continue to improve, and you can quickly see how refining your own inputs can influence the outputs. The machines aren’t going to take our jobs just yet, but these tools can produce some remarkable content, help speed up the creation process and inspire new creative angles you might have missed.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.