Just days after Voodoo acquired Beach Bum, another French mobile games company has news to share. Homa Games is raising a $ 50 million Series A round led by Northzone. The company partners with independent game studios and acts as publisher.
Other investors in today’s funding round include Singular, King, the founders of FuboTV and the Daniel Ek family office. The company is breeding this Series A round just seven months after breeding its seed round (led by Headline and Eurazeo).
In particular, in February 2021, the company said that it managed to generate 250 million downloads. That number has now doubled as the startup has delivered 500 million installations.
Homa Games specializes in hyper-casual, casual and board games, a segment of the mobile games industry that requires a methodical approach driven by technology. It has developed its own technology stack that optimizes the performance of each game.
Game developers can build a prototype with Unity and submit it to Homa Games. After that, Homa Games can test the potential of each prototype to find out if it is worth exploring further.
The startup has developed an all-in-one SDK that helps developers optimize their mobile game through analysis and A / B testing to turn it into a profitable company. It allows you to track and improve the most important metrics in the industry: acquisition cost, retention and session times. Of course, this will lead to a better average revenue per user.
Then, Homa Games is responsible for publishing the game on the App Store and Play Store. It relies heavily on advertising to generate income.
The cool thing is that you don’t have to spend months or years to create the perfect mobile game. With the current state of hyper-casual mobile gaming, game developers are focusing on a key concept that will have you compulsively launching the game over and over again. All the success of Homa Games that finished in the top 20 of the most downloaded games on the App Store and Play Store has been developed in eight days or less.
“Their platform empowers any game entrepreneur or independent studio by allowing them to leverage publishing, analytics and marketing tools to compete on an equal footing with giant game studios around the world. Daniel and Oliver bring not only vision but more importantly, spectacular execution that helps define and build an entirely new category within games, ”Northzone’s Pär-Jörgen Pärson said in a statement.
So far, the company has released 40 games. But Homa Games is increasing its release pace, as 20 games will be released in late 2021.
And now, the company is working on a subgenre of hyper-casual games. Homa Games calls this the ‘idle arcade’ category. As in many hyper-casual games, it features a stickman character without textures that you move through the digital world. Similar to idle games, players must gather resources to increase wealth and unlock new levels.
Here’s how it looks on Craft Island, Farm Land, and Harvest It:
According to the company blog post, the company plans to monetize these games through interstitial ads, in-app purchases, and subscriptions. Players can also choose to view an ad to go faster.
I don’t know if we should celebrate this kind of innovation or not, but it is clear that there is still a lot of commercial potential in mobile games. And Homa Games seems to be well positioned to become a major publisher.