With the pandemic making us experts in delivery, consumers have also turned to mass meal kits as it combines both food delivery and home cooking. But many meal kits can be inflexible.
The startup Kitchenful in Germany realized this and therefore allows users to search for recipes from food bloggers and create personalized meal plans, adjustable to dietary preferences and requirements. Kitchenful’s other offering is that it also tries to be affordable, as we wrote earlier this year.
After going through the Y-Combinator Summer 2021 program, it has now raised a $ 1.9M funding round from VentureFriends, Goodwater Capital, and Jabbar Internet Group.
Past investors include Y-Combinator and angels such as Valentin Stalf (N26 co-founder and CEO), Samih Toukan (Souq co-founder), David Fischer (HighSnobiety), Maik Ludewig (DurstExpress CEO) and Victor Henning (Co-Founder Mendeley).
Co-founders Chris Schiller and Christian Hartung now plan to expand to the EU and North America.
Schiller previously spent 4 years as Vice President of Product at Hello Fresh, and both he and Hartung were previously at Rocket Internet.
Schiller said: “We believe cooking at home should be simple, fun and personal. However, in today’s world, “What’s for dinner?” It’s still a stressful question, and grocery shopping costs millions of people time and energy every day. We are solving this with our new service and an ambition to become the leading home cooking brand in the United States and Europe. “
Apostolos Apostolakis, Co-Founder and Partner at VentureFriends, said: “Online food is currently being disrupted and we see a trend of commodification of delivery services themselves, making the adjacent layers that help decide what to really buy to be each. more relevant time. With the founders’ strong track record, Kitchenful is in a promising position to become a leading brand in the home kitchen space. “
Kitchenful is likely to face stiff opposition from other players new to this space, such as Lollipop.
