LinkedIn for Brand: Over the past three years, LinkedIn’s active user base has grown by a staggering 48 percent, from 500 million in 2018 to 740 million in 2021. Business owners and entrepreneurs can use this platform to grow their brand, attract new customers, partner and connect.
The following seven ways can help you use LinkedIn to grow your brand and gain a competitive advantage over your competitors.
1. Optimize your company profile and connect with people
If you haven’t already worked on your LinkedIn profile, please take the time to perfect it. Make sure it contains all the necessary information about your company’s products and services. Pay more attention to the headline and summary so that it is compelling, engaging, interesting and professional. Also, optimize it to attract more B2B and B2C clients.
It won’t be long before you start seeing the “Someone has reviewed your profile” notification. Don’t just review their profile. Instead, track the people who have viewed your business profile. If they are ideal potential customers, invite them to get involved. The person who views your company’s profile most likely wants to learn more about your brand. It’s quite possible that they are also interested in your products or services.
2. Post valuable content on LinkedIn publisher
You can use LinkedIn Publisher to publish blog posts that users might be interested in and share. If your blogs get more views, the more impact they will have on your brand growth. A post can also get potential customers interested in your products, opening the door to new partnerships.
Make it a habit to consistently post content on LinkedIn – but remember that quality is what counts. This can create a community of loyal followers who admire your brand. Thanks to them, you’ll have ambassadors who can build a good reputation about your business. When users see the value and in-depth understanding of your content, it gives them confidence that they will want to learn more about your company. This is one of the easiest and subtlest ways to promote your brand on LinkedIn without being intrusive.
3. Follow other companies
Don’t forget to follow other companies in your industry, including those you’ve partnered with and those that may be potential partners. That way, you will have the opportunity to learn about them and what they offer. However, don’t limit yourself in your search, as it may be an eye opener to some of the methods that other companies use to get more leads. Also, the more you position yourself, the better your chances of getting more profits.
4. Join LinkedIn groups where your target customers gather
The right groups can be a very powerful tool in growing your brand. Using advanced searches, you can find practitioners in your sector and in your firm. Networking in groups can give you vital insights into your industry. You can also learn about new industry issues and options.
While in a group, study the rules to see if content sharing is allowed. If so, build credibility by sharing relevant content that will attract potential customers. This can be links to articles about your brand, relevant blog posts, event notifications for webinars and posts quoting your business. However, make sure the content you post is a useful source and avoid dominating the conversation.
5. Use plugins
LinkedIn itself can be an even more powerful lead generation tool if you use additional plugins. Use the following plugins:
- LinkedIn Connection Revealer: LinkedIn Connection Revealer shows how your connections follow you. By identifying users who walk in large circles, you can interact with them to leverage their platform and promote your brand.
- LinMailPro: It’s a Chrome extension that gives you the ability to automatically find and invite people who have recently viewed your profile. You can also send them personalized messages about your brand or pass along marketing messages.
- Headlinr: You can sponsor a great article, upload an ad or post, but without a great headline your potential targets may not click on them. When you use Headlinr, a paid plugin for Chrome, it automatically generates several combinations of headlines with the keyword you specify, depending on your industry. You’ll get compelling headlines that entice users to click on your ads and articles.
- Rapportive: If you are a Gmail user and are browsing in Chrome or Firefox, Rapportive can be a handy tool for attracting new customers. It allows you to get LinkedIn profiles whose contacts have email addresses. You can then send them personalized invitations to their inbox, which helps you expand your network.
6. Create a sponsored InMail campaign
With sponsored InMail campaigns, you have an easier way to break through the clutter and get to the inboxes of people who are important to your business. You can send attractive offers and rich content to your target customers.
7. Ask your employees to post content from your business
In most cases, entrepreneurs seek out influential brand advocates who can share case studies and blogs with them. However, it can also be done through your employees. Studies show that about 50% of employees already post on social media about their employers. Ask them to post blog posts and other content related to your brand to generate more traffic and leads. What’s more, some organizations allow their marketers to choose company-approved content that their employees can share on LinkedIn.
LinkedIn can be a goldmine in attracting new customers and growing your brand, but proper execution is critical. Take the time to create your LinkedIn strategy, clearly define how you can offer value to potential customers – and then implement it like crazy!