Leo Burnett UK: McDelivery triggers epic Hollywood moments

Leo Burnett and McDonald’s are having fun with those dramatic fast food moments – the last chicken fillet, the last fry, dipping dries in a shake, changing your mind about wanting to eat. With a little hyperbole magic, they’ve become epic Hollywood scenes in a campaign for McDelivery UK.

The series of six ten-second idents is part of McDonald’s movie sponsorship on ITV and the idents are running around movies on ITV 2,3 and 4. Each has its own classic movie genre theme, romance, horror, psychological thriller, Wester, tear-jerker and heist.

“Unlike other foods we eat while watching movies, McDelivery comes with its own unique set of cravings and rituals,” stated Andrew Long, creative director, Leo Burnett London. “In this set of idents, each of those relatable truths is brought to life in the form of mini movies from a variety of film genres. The result is a whistle stop tour of cinema that hopefully reminds everyone watching at home, that there’s nothing quite like a McDelivery with a movie.”

Credits:

Client: McDonald’s UK

Agency: Leo Burnett London
Chief creative Officer: Chaka Sobhani
Executive Creative Director: Mark Elwood
Creative Directors: James Millers & Andrew Long
Creatives: Cicely Alderson & Lisi Davis
Planning Director: Hamish Cameron
Planner: Thomas Schofield
Business Director: Gemma Troup
Account Management: Steph Bates, Laura Taylor, Alice Pavey & Elspeth Allen
TV Producer: Helen Choonpicharn
Project Director: Siobhan Mulcahy

Production Company: Bold
Director: Matthew Swanson

Editor: Saam Hodivala
Producer: Dave Knox

Post-Production: Black Kite Studios
Audio Post-Production: 750 MPHMedia Buying: OMD

Source

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