French startup Jow has raised a $ 20 million funding round led by Eurazeo. Jow wants to make cooking at home easier by grappling with menu ideas and helping you manage your grocery orders online. The company has partnered with national food retailers to get your regular grocery store to process his or her hassle-free.
In addition to Eurazeo, current investors Headline, DST and Stride.VC are also participating in today’s funding round. Founded in 2018, Jow has already raised $ 1.5 million in October 2018 and $ 7 million in December 2019.
Jow is easier to describe by describing what service is not. Jow is not a grocery delivery service. Jow is also not a food delivery company that lets you choose ready-made meals.
When you sign up for Jow, you first describe what your home is like. How many adults and children live in your home? Are there any specific food allergies or restrictions? Do you have a microwave oven or a blender?
After that, Jow will recommend some meals for the next week. You can review and personalize each meal. For example, you can replace something if you don’t feel like eating it. You can also add or remove people for each meal.
Jow automatically generates a list of items to buy to prepare those meals. The startup tries to be as efficient as possible, which means you won’t end up with three bottles of olive oil if you need olive oil in three different meals. At the end of the shopping trip, you can add household items, drinks, and everything that isn’t already on the list.
The company does not process your order directly. Jow transfers your list of items to a major supermarket near you. You can choose where you want to buy your food. The startup has partnered with the six largest grocery brands in France, Carrefour, Auchan, Intermarché, Leclerc, Monoprix and Chronodrive, representing more than 4,000 stores across the country.
You can connect to your favorite retailer using your existing login information for one of those brands. You can also choose between curbside pickup or home delivery.
Online grocery shopping is not new. But the experience hasn’t changed much in recent years. You have to know what you are looking for. Items are simply sorted into multiple categories and you get a grid of items in each category.
This is why it still feels difficult to plan ahead and order online. There are three ways to solve this problem: you can be well prepared and plan your week, you can rely on instant shopping services that promise you deliveries in about 15 minutes, or simply avoid the problem altogether by ordering food on Deliveroo, Uber. Eats and other food delivery services.
Jow believes that improving meal planning can change the way you interact with online food shopping services. By eliminating complexities, you could end up asking for less in food delivery services, saving money and reducing waste. Preparing a meal at home is always the most ecological option.
And it is also an efficient capital strategy. The startup only has 35 employees and does not own any food. Generates income from shopkeepers.
Overall, Jow users have ordered 20 million meals through the app. Almost 70% of the products in a customer’s basket come from company recipes.
Jow closed its funding round earlier this year and announces it today. The company plans to expand into new countries starting with the US It will face competition from other meal planning startups such as Kitchenful.