In August, UK agency, Joint, began a series for Amazon Prime that rewrote Cleopatra and Rapunzel’s stories in the campaign, Prime Changes Everything. They were good. Now the agency has rewritten medusa and Napoleon’s stories. They’re great.
Beautifully tight scripts contain perfectly poised humour and Amazon Prime is an essential, rather than an added, element of the plot.
The new ads are running on TV in the UK and in social.
Credits:
Agency: Joint
Creatives Team: PJ Kirby, Rory Robinson, Algy Sharman & Jack Brough
Production Company: Hungry Man
Director: Wayne McClammy
Music (Medusa): Chun-Li – Nicki Minaj
Here’s where the campaign began:
Amazon & Joint London: Prime changes everything for Cleopatra & Rapunzel
