Neverthink: A place to call home
The quality of video memes has increased dramatically since 2016, thanks to new advances in editing tools, the economics of creators, and the general public’s enjoyment of well-edited content and memes. Until recently, there was no dedicated social platform on the Internet for communicating, collaborating and connecting exclusively with memes and their creators.
Finnish startup Neverthink.TV noticed that existing social platforms were failing to capture the financial value created by video meme creators. Seeing that talented and dedicated meme editors aren’t getting their due, CEO and co-founder Aviv Junno gathered many talented members of the meme community to create a new home dedicated to video meme creators and their fans. “We believe they are the most underappreciated segment of the meme creator economy. Meme creators generate billions of views for platforms, but they earn only a fraction of what other non-meme creators earn,” Junno said.
The quality of the memes uploaded to Neverthink is unsurpassed, with some editors spending more than 40 hours editing a single meme. “It’s not just a funny text video anymore, it’s really a new genre. The creators create a whole new story and context, resulting in completely new and original content. I’m amazed every day at their creativity and ask myself: “How did they come up with this?” explains Junno.
Neverthink now has more than 250 meme creators and leverages its community’s influence on other platforms by hosting monthly Meme Jams, where creators get together and show off their editing skills. The best memes receive a prize. The name Meme Jam was inspired by Game Jams, where indie game developers get together to create a game on a certain theme in a short period of time. Many meme creators are also gamers and feel that the community of indie game developers is very similar to the community of video meme creators. This is an opportunity for the community to come together rather than compete.
Meme jams centered around one theme, like Breaking Bad, give creators complete freedom and don’t limit them to a particular format or style. “The first Meme Jam was a huge success and served as a recipe for subsequent Meme Jams, including entertaining announcement videos, winner picks, etc. It all comes down to planning the event for the community, not the competition, and figuring out how to make sure every participant benefits,” says Minna Liimatainen, Neverthink’s director of partner relations. “Prizes have never been the focus of Meme Jams. We’ve given small and huge prizes, such as one winner taking home a PS5, Xbox and Nintendo Switch, but we’ve found that the value of the prize doesn’t have much of an impact on the number of entries. From Meme Jam #1 until now, we’ve been focusing and making changes to make the jams more accessible and inclusive for authors of all skill levels. That’s why for Meme Jam #5, we’re also excited to partner with a free online video editing tool called Kapwing so that everyone can easily participate in Meme Jam.”
— Neverthink Memes (@NeverthinkTV) May 18, 2021
Since Meme Jam began, the popularity of Neverthink’s social channels has skyrocketed. “We’ve organically generated over 100 million video views and over 300,000 new followers on our social media channels,” said Jacob Hanses, Neverthink’s head of original content. This virality has even served as a source for recruiting new full-time employees, of which Neverthink has 30.” Jacob, a partner turned head of original content at Neverthink, shared, “I originally saw Neverthink’s name in the EpicDonutDudes bio on YouTube. It seemed unbelievable that it was his job, but I decided to contact him anyway, and two weeks later I got a response, had a few interviews and eventually moved to Helsinki to join the team.”
Meme #5 is dedicated to Shrek and is actively accepting submissions until Friday, May 28, 9 a.m. Those wishing to participate in the meme can find more information on how to participate at Neverthink.TV. For more information on the “Capwing” category of the Meme Jam contest, this article explains how to edit a meme and enter the Meme Jam contest.
What do you like about creating memes on Neverthink?
“I like the creative freedom that Neverthink provides to create memes. It allows me to make memes about things I like and share it with others,” Mellowshooter.
“I like that I can show my work to a wide audience and get paid for what I like to do,” CoolDiamondsFTW.
“I like that it’s a very relaxed and very fun environment! I love Meme Jams, but most of all I love how helpful the community is.” Are you looking to learn a new program, like Adobe AE or Blender? Neverthink, or more specifically the Neverthink Discord server, is just what you need,” says Nexxt Meme.
“It’s community-oriented. The Neverthink team does a great job of interacting with its partners and listening to their opinions.” Creating memes for Neverthink is also a great way to expand your audience. The playlist format ensures that your content is constantly being shown to new people,” Logan Drew.
“It’s all about the creators and the community, not just the host corporation. They help the community by offering jobs to talented meme creators and hosting meme jams with real prizes,” – Kingsman1943.
“The partnership with Neverthink is a significant source of affirmation. Also, the connections in the community and the opportunity to reflect on other creators’ ideas make it even more appealing,” – Josedaniel.m4k.
“I like that it’s a platform designed for videos like this, so you have a better chance of people seeing your work. So far, the videos I’ve made and posted on Neverthink after collaborating with them are turning out better than my previous ones,” Me.wmv.
What sets Neverthink meme jams apart from other meme-making contests?
“Neverthink always takes it a step further. Whether it’s prizes or themes, there are always talented authors in every contest that you may have never heard of before,” – CrustySoup.
“It’s an honest, community-based event. It’s something people look forward to, and it has good rules and prizes,” – Toxiq.
“Creators are provided with good source materials, such as green screens and 3D models,” – Techlin.
“Neverthink’s Meme Jam categories for winning are very inclusive for all skill levels and editing types,” – Arcade Assassin.
“What sets Meme Jams apart from other meme-making contests is the sense that everyone has a chance to win due to having multiple categories in which to compete, rather than a ‘winner takes all’ format,” – ChickenLegPotatoCorn.
“The Neverthink memes are not just compilations of multiple videos like many other contests. Each video that is selected for inclusion in the contest can be chosen for many reasons, including originality, editing and creativity,” – Hickmeister Films.
What’s your favorite meme you’ve seen participating in Meme Jam?
“The helicopter meme from the Breaking Bad meme,” Janobot.
“The SpongeBob meme from GTA by @Eugened_ – that’s for sure,” SuperiorSquid.
“Miguel Puts The Photo Back Together by Meme Soup. It just makes me laugh,” – BloxLogics.
“My favorite meme is the one I participated in the GTA Meme Jam. It was by far the longest time I’ve spent creating a meme, to perfect every aspect of it to get a chance to win. The editing was mostly done in Premiere Pro and After Effects,” Crumble says.
“Definitely Shrek joined the Avengers,” Ultra E.
“My favorite meme I’ve seen participating in Meme Jam is the IGotSilver meme featured in Breaking Bad Meme Jam. It was so unexpected. The level of quality is just unbelievable and outdoes every meme. This video has everything from rotoscoping to 3D elements. It’s creative and funny and everything. It was especially amazing because it was the first Meme Jam that was public, and everyone could present their meme, and I wasn’t expecting anything close to that complexity,” said Meme Soup.
How long does it take you to create a meme that you would participate in Meme Jam? What tools do you use?
“It takes me about four hours. I use mobile editing programs like iMovie and Kinemaster,” Schmucks.
“It usually takes me less than a week to create memes that require a lot of effort. The main video editing tools I use are VEGAS Pro, Adobe Premiere Pro and Adobe After Effects,” – Blazing Skyez.
“It depends on the situation; if I’m doing something simple, maybe 10 to 20 minutes. If I’m feeling sharp, I’ll try to do something I’ve never done before, and it will take hours or days,” SudanMan.
“It really depends on the meme. Some memes require a lot of rotoscoping and effects, but others can be simple, effortless. I use Final Cut Pro X and the photo editor GIMP,” Memesaur.
“If you want to make a simple meme and depending on your editing skills, it can take about 30 minutes. There are some people who go to the next level and spend 40 hours each on memes. So it all depends on how big you want to get,” EpicDonutDude.
“It usually takes me a few hours to create a meme that I would submit to Meme Jam. I usually use Final Cut Pro, but in Meme Jam 5 I used Kapwing,” – ChickenLegPotatoCorn.
Have you made any new friends/editor acquaintances through your participation in Neverthink? Are there any new orders/edits?
“I’ve made a lot of new friends on both Meme Jams and the Neverthink Discord Server,” WillMakeMemes4Food.
“Neverthink’s private Discord server allows me to connect with some of the best meme creators I wouldn’t otherwise have the opportunity to meet,” – Mork.
“Creating highly edited memes, I’ve been approached by YouTubers like Sparkles, Crispy Concords and Furiousss to edit them, which has helped me improve,” Pink Boi.
“Certainly, I really like the community that Neverthink Partners has created. As far as editing, I wasn’t looking for any suggestions, but Meme Jams helped me learn more about my editing program,” – The Reborn ILLUMINATI.
“I’ve met some amazing people in the Neverthink community who are happy to help each other. Meme Jams introduce us to amazing creators with amazing talents,” – ChickenLegsTV.
“Yes, Meme Jams help less talented creators shine and bring them to my attention,” – Amrovalanche.