After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead.
In July, Google announced it would deprecate the Google Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was not happy with the news and Google listened and decided to keep the tool but move it to schema.org.
Google said “we’ve heard your feedback” and it is “refocusing the Google Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.”
Rich results tool. The rich results tool will be on Google’s own site, designed and maintained with the purpose of showing you Google Search rich result types. Google said “to test your markup for Google Search rich result types, you can continue to use the Rich Results Test.”
Google Structured Data testing tool.
However, Google will be migrating the Google Structured Data testing tool off of Google’s own domain and on to schema.org. Google said “to better support open standards and development experience, we’re refocusing the Google Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.” Google explained that “the main purpose of the tool will be to check syntax and compliance of markup with schema.org standards.” However, going forward theGoogle Structured Data testing tool will no longer check for Google search rich result types.
Why we care. This seems like an okay compromise where Google will keep both tools under different locations for different purposes. The tool will not go away, as Google originally said, but the purpose of the tool will be for checking syntax and compliance of markup with schema.org standards and not related to how Google shows these as rich results in Google Search.
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here.
