Engine Creative & Sky: The moon sees glimmers of hope for its Mother Earth

The moon is a barren place that looks down on Earth. The idea that it could come down for a closer look and love what it sees here is lovely. The idea that this barren place should be worried about what is happening here is impactful. The production that makes this story come to life is remarkable. The story is by Engine Creative. Its production is by Partizan Studio.

The campaign is for Sky Zero, the new overarching brand for all the activity Sky undertakes to help reduce the effects of climate change, from its own corporate commitments, its partnerships with WWF and COP26, as well as the programming it makes to raise awareness of environmental issues. Sky pledges to be net zero carbon by 2030 and is inspiring its audience to make planet-saving choices too.

Engine Creative & Sky: The moon sees glimmers of hope for its Mother Earth

The 60-second film, The Day The Moon Came To Earth, is inspired by the Overview Effect, a term that describes the profound experience astronauts have when they see the earth from space for the first time. The aim of the film is to remind people how magnificent the Earth is from this fresh perspective to renew our enthusiasm for making small changes which will contribute to slowing the earth’s temperature rise, and underline Sky’s own environmental pledge.

Sky is a founding member of AdGreen, the initiative aiming to reduce the impact of the advertising sector, so the film was created in full 3D/CG animation using low emission tech and carbon off-setting so as to be a fully net zero carbon production. A marathon 20-week animation schedule included concept art, layouts, character design, modelling, lighting, animation and meticulous water simulation across a range of landscapes.

Engine Creative & Sky: The moon sees glimmers of hope for its Mother Earth

Jodie Alliss, head of environment campaigns at Sky Zero, stated, “The Moon has watched over Earth since before time began. We thought there was no better character to visit our home and remind us of the wonder it holds. But also, to highlight the uncomfortable truth that climate change is having a devastating impact on the things we love. Fortunately, we still have the opportunity to save it and, here at Sky, we want to inspire people to join us on our net zero carbon journey.”

Leon Jaume, executive creative director at Engine Creative, added, “The rage and despair at the effects of climate change are understandable, but they are not enough. To effect positive change, we instead chose the motivation of hope. We wanted to remind ourselves we live somewhere wonderful that can still be saved. And to see ourselves through fresh eyes. So, we turned to our long-term neighbour, the Moon, and imagined how she might respond to seeing Earth up close for the very first time.”

The film launched on TV on September in the UK, Italy, Germany, Ireland and Austria, with support in OOH, print and social media.

Sky Zero is the overarching brand for all the activity Sky undertakes to help reduce the effects of climate change, from its own corporate commitments, its partnerships with WWF and COP26, as well as the programming it makes to raise awareness of environmental issues.

Credits:

Agency: Engine Creative
Executive Creative Director: Leon Jaume
Senior Creatives: Pete Ioulianou, Ollie Agius
Head of Film: Melody Sylvester
Agency Producer: Melody Sylvester, Elena Sanz
Strategy Director: Georgina Murray-Burton
Business Director: Rich Williams
Account Director: Owen Keating
Account Manager: Tom Butler
Project Director: Louise Watts

Engine Creative & Sky: The moon sees glimmers of hope for its Mother Earth

Production Company: Partizan Studio 
Director: Pete Candeland, Partizan Studio

Executive Producers: Duncan Gaman & Jenny Beckett, Partizan Studio
Producer: Janet Smith, Partizan Studio
Production Manager: Theo Cassels, Partizan Studio
Image researcher & layout: Eugenie Scrase, Partizan Studio & Natalia Risheq, Crew  
Concept Artist: Daniel Cacoult, Crew 
Concept Artist, Character design: Lukasz Pazera, Crew
Character Design: (Julien Renoult) Leeroy Vanilla, Crew
Concept Artist, Storyboards: Kristian Antonelli, Crew
Look of Picture Concept: Michael Kutsche, Crew

Editor: Brian Raess, Sky0 
VFX supervisor: Antoine Moulineau, Light VFX 

Animation Production: LIGHT VFX 
Executive Producer: Guillaume Raffi, LIGHT VFX 
Art Director: Aurelien Ronceray, LIGHT VFX 
CG Supervisor: Raphaël Bot-Gartner, LIGHT VFX 
Creature Supervisor: Duc Nguyen, LIGHT VFX 
Asset supervisor: Tom Bryant, LIGHT VFX 
FX Supervisor: Fabian Nowak, LIGHT VFX 
Compositing Supervisor: Oliver Johnstone, LIGHT VFX 
Rigging Supervisor: Cyril Gibaud, LIGHT VFX 
Lead CG Generalist: Landry de Oliveira & Harry Bardak
Concept Artists & Matte Painters: Lukasz Pazera & Carl Edlund
Lighting TDs: Marie Fichet, Éloise Bouvarel & Bruno Hajnal
Senior FX TDs: Steven Dupuy, Charles Guerton & Tom Freitag
Creature FX TD: Yann Landry
Creature & Groom Artist: Chloé Roberts
CG Generalists: Florian Longuet, Louise Harel, Steve Bell, Craig Reid, Daniel Conner, Thomas Goldsworthy & Lauren McLaughlin

Engine Creative & Sky: The moon sees glimmers of hope for its Mother Earth

Animation Supervisor: Landouzy Florian, LIGHT VFX 
Lead Animator: Thibaut Gouilloux, LIGHT VFX 
Animator: Léo Recoche, Sydney Padua, Rik Goddard, LIGHT VFX 
Riggers: Eléonore Epiney, Mickaël Garcia & Guillaume Vezzoli 
Compositors: Chloé Chaucheprat, Tomasz Liksza, Naomi Butler, LIGHT VFX
Producers: Lucy Teire & Alona Carballo, LIGHT VFX

Post Production: Engine Film – James McClean, Editor 
Post Production: Framestore – Steffan Perry, colourist & Chris Anthony, Senior colour producer 
Sound Design: Jack Sedgwick, sound engineer, Wave

Engine Creative & Sky: The moon sees glimmers of hope for its Mother Earth

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