What a wonderful “sorry we didn’t win” present from dentsu to Coca-Cola (Coca-Cola just gave nearly all of its account to WPP, leaving dentsu with just a small bite). It looks as though Coca-Cola has produced the Christmas ad of the year.
The 2.30 minute commercial, Chimney, by dentsuMB UK and Rogue director, Sam Brown, has all the essential Christmas ingredients in all the right amounts – a classic Christmas story with an inventive new twist, a perfect transition from sadness to joy, a Christmas song underpinning (a rousing version of Mary Poppins’ Chim Chim Cher-ee performed by the London Metropolitan Orchestra), tear-jerker appeal…and it ties in with the brand’s famous (albeit currently superseded) theme – sharing and its current platform, real magic.
Here is the BTS video:
Various versions of the commercial have been launched in nearly 100 markets. Most will use 90-second versions. In the US, the commercial is accompanied by a chance for fans to request personalised Santa videos on Cameo in English, Spanish or French.
There will also be a live virtual event on December 1 in which Santa will present the Chimney film with celebrity guest pop-ins and the return of Coke’s famous red truck, the Holiday Caravan, that tours the country offering people a chance to donate to charities, and Christmas bottles of Coke featuring Santa.
Credits:
Agency: dentsuMB UK
Chief Creative Officer: Simon Lloyd
Creative Director: Sarah Bamford
Creative Team: Joe Stamp & Tom Prendergast
Business Director: Tom Adamson
Senior Account Director: Jenna Livesey
Account Director: Raffi Churcher
Project Manager: Michelle Lemon
Agency Producer: Helen Powlette
Print Producer: Gemma Hose
Production Assistant: Callum Sharp
dentsuMB UK Chief Executive Officer: Gareth Collins
dentsu UK & EMEA Chief Executive Office Creative: James Morris
dentsu Americas Chief Client Officer: Ida Rezvani
Production Company: Rogue
Director: Sam Brown
Producer: Polly Ruskin
Executive Producer: James Howland
Director of Photography: Ben Fordesman
Production Designer: Andy Kelly
Editing: Trim Editing
Editor: Paul Hardcastle
Post-Production: Selected Works
Post Producer: Polly Kemp
VFX 3D: Francois Roisin
VFX Supervisor: Wes
Animation: Justin Lowings @ Hocus Pocus
Executive Producer: Alex Fitzgerald
Music Arranger: Chris White
Music Composers: Robert B Sherman & Richard M. Sherman
Music Supervisor & Producer: Sian Rogers
Music Supervisor: Joshua Gibbard
Production Assistant: Chris Christoforou
Music Company: SIREN
Recording Studio: Abbey Road, studio 1 with the London Metropolitan Orchestra
Engineer: Paul Golding
Audio Post-Production: Factory
Sound Engineers: Anthony Moore & James Utting
Producer: Deborah Whitfield
