Data remains a vital part of the marketing world – TechCrunch

“One of the most important things brands struggle with is figuring out attribution and how to keep spending money even if you’ve lost some signal on the platform,” says Greg Gillman, chief revenue officer at performance marketing agency MuteSix, with based in Los Angeles. , “If Facebook leans too far and Google is on the last click, sometimes things never seem to work out. To help companies make informed business decisions, we are creating statistical models that display information at a higher level than the platform. “

Another week, another recap of growth. TechCrunch has been busy working to expand not only our staff editorial content, like Anna Heim’s interview with MuteSix this week, we are also working to increase our guest posts and for growth marketing. In this roundup, we have an article by guest columnist Jonathan Metrick, an episode of the Equity podcast featuring Metrick, TechCrunch Editor-in-Chief Danny Crichton, and TechCrunch Senior Editor Mary Ann Azevedo.

Help TechCrunch find the best growth marketers for startups.

Provide a recommendation on this quick survey and we will share the results with everyone.

If you haven’t heard yet, we’re giving away a free ticket to Disrupt via the experts. poll. Check out the Disrupt schedule and read on for giveaway details:

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Marketer: Kevin Miller, GR0
Recommended by: Leeann Schudel, The word counter
Testimonial: “Super detailed analysis of the space and which keywords to target that would move the needle the most. There is a fully dedicated SEO team that communicates weekly at a minimum and provides in-depth analysis. They are very transparent with their strategies and explain all the moves they are making on their part and how they will benefit our company. They are very easy and flexible to work with, they are not stingy with deliverables and they are always there as consultants. “

Marketer: Subfolder
Recommended by: Hayley Sunday, Podium
Testimonial: “They offered an end-to-end content marketing program that attracts more than 150,000 organic visitors to the website each month.”

Marketer: Jordan Banafsheha, ice pop
Recommended by: Mini dreamers
Testimonial: “He had a background in e-commerce and he impressed us on our first call with how detailed and complete he was with his plan.”

Marketer: Mike Le, CB / I digital
Recommended by: Tony Drockton, Hammitt
Testimonial: “In the two years of conversations, I have only spoken to a few people who are so analytical and data driven. Their unique internal algorithms to scale spending have allowed us to maintain the hypergrowth (60%) that we are in. “

Marketer: Visiture
Recommended by: Stephanie Bregman, Men’s bands
Testimonial: “I have worked with Visiture in the past. They pay great attention to detail and really listen to their customers. Their ability to write great, optimized content and outreach is what sets them apart from other agencies and helped grow our ranked keywords faster than any other agency. They have also helped us with our email flows and strategy and have been a great partner. “

Marketer: tuff
Recommended by: Luke Oehlerking, Zenernet
Testimonial: “We were looking for a marketing-focused team that can really move the needle with measurable results. And we wanted a company that could function as an extension of our own team, in which Tuff seems to do very well! “

Performance Marketing Agency MuteSix Bets On Content And Data To Power DTC Ecommerce: Anna spoke with Greg Gillman of MuteSix as part of our TechCrunch Experts series. This interview dives into performance marketing, what sets MuteSix apart from other agencies, and the importance of data. Gillman says: “There is another piece that I think is very important and that is generally overlooked: the data itself. We work with brands to try to acquire as much of that source data as possible, segment it, and use it, because that’s what they would be left with if Facebook closed tomorrow. ”Read the full interview to find out what other data MuteSix is ​​focusing on.

(Extra Crunch) Use Cohort Analysis to Drive Smarter Startup Growth – Jonathan Metrick’s Guest Column explains not only what cohort analysis is, but why it is important, especially for startups, using the Black Friday in November 2020 as an example. Metrick says: “Marketers can go further and take advantage of cohort analysis to remove hidden biases in averages or combined metrics. One way to do this is to segment ARPU by paid and organic channels, which allows you to measure the sustainability of your customers’ growth. “

TikTok, Influencers on the Watch: Metrick joined the Equity team to bring their expertise on growth marketing, especially in the ever-changing COVID-19 world. This episode is a must.

Tell us who your favorite startup growth marketing expert is to work with by completing our poll.



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