Search Marketing: Personalization is still possible with first-party data.
Cynthia Ramsaran on April 29, 2021 at 6:49 am
With all of the changes Google has been making over the past year, including its cookieless world, and as we begin to enter the new post-normal, marketers are looking to reinvent their search strategies — especially personalization. But where do you start?
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Cynthia Ramsaran is director of custom content at Third Door Media, publishers of Search Engine Land, Marketing Land and MarTech Today. A multi-channel storyteller with over two decades of editorial/content marketing experience, Cynthia’s expertise spans the marketing, technology, finance, manufacturing and gaming industries.