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Turtle, a London-based content automation platform, announced today that it has closed a $ 17 million Series A funding round led by Octopus Ventures. Co-founder and CEO Nick Mason says the capital will go towards expanding Turtl’s account team and establishing a headquarters in Boston, as well as expanding the company’s sales and marketing efforts.
There is a growing desire across the business to scale, personalize, and automate marketing, sales, after-sales, and customer activity. According According to Lumen Research, 70% of business-to-business marketers plan to increase their spending on content creation in 2021. Additionally, organizations report having stopped relying on event marketing, and most chose to prioritize areas like content marketing, sales enablement, and personalization.
Turtl was conceived in 2014 by founders Mason and Mark Sallows, who were working as consultants on a research management project at the University of Oxford. Mason and Swallows comment that, from casual conversations with university-based psychiatry professors, they were inspired to develop new ways of presenting business ideas and messages.
“Much of the content goes against the basic principles of how we absorb and remember information, to the detriment of how readers interact with it. There was the seed of Turtl, “Mason told VentureBeat by email.” The content space has tools that compete with parts of what Turtl does; they are largely automated and fast but are not design quality or are driven by designers and therefore are slower and less automated … At the moment, no other company can offer the end-to-end solution the way Turtl does. Being able to offer everything from design to integrations, customization, automation and analytics allows us to make Turtl much more powerful. “
Turtl allows companies to personalize interactive content, making business materials seemingly easier to create, read, and analyze. The platform transforms brochures, sales presentations, staff newsletters, and account-based marketing campaigns, integrating with existing tools from Salesforce, Marketo, Domo, and more.
In a recent HubSpot poll, more than 20% of marketers said they believe personalization can improve sales engagement. And 80% of consumers are more likely to make a purchase when brands offer personalized experiences, according to Epsilon.
Turtl claims to have thousands of users and a global customer base of more than 200 companies spanning the European Union, North America, Africa and Asia, including brands such as Nestlé and Cisco. Revenue has grown 70% in recent months “with almost no cash out,” the company says, with 60% of revenue coming from US-based brands.
“We have seen much more investment in digital content and automation along the buyer’s journey during the pandemic. This is due in large part to the need for business-to-business companies to better identify, develop and nurture relationships in a digital world, ”added Mason. “The workforce is isolated, siled and decentralized, so we depend more than ever on effective digital communication.”
Series A is Turtl’s first institutional raise for 88 employees. With him, Mason hopes the startup will expand its workforce to 110 by the end of the year.
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