Commonwealth/McCann: Chevrolet’s holiday tearjerker is good for the soul (and brand)

Love to cry? You will. Commonwealth/McCann and Chevrolet have produced a four-minute holiday blockbuster using one of the popular Christmas story themes – love, loss and giving. The plot combines lonely widower, loving daughter, community spirit and a dash of Christmas magic. Tears are not optional. Both of the protagonists shed them. The car plays a pivotal role without driving on a torture test or open road. It’s not even the latest model. Instead, it is a cherished item and holder of memories.

And the story is even based on a true one.

Holiday Ride comes with a majestic behind-the-scenes cast – director, Tom Hooper (The King’s Speech); cinematographer. Claudio Miranda (Life of Pi); and score, Rachel Portman (Emma).

The online film is running in shorter versions on social platforms and broadcast television in the US.


Client: Chevrolet
Vice President Chevrolet: Steve Hill
VP US Marketing Chevrolet: Steve Majoros
Chevrolet Cars & Crossovers Marketing Director: Anthony Johnson
Manager Chevrolet Brand Strategy Adjacencies and Diversity: Todd Brown
Assistant Manager Chevrolet Brand Strategy Adjacencies Diversity Malibu and Spark: Jaclyn Vanderheyden
GM Legal: Rachel Hutton & Erica Price

Agency: Commonwealth/McCann
Chief Creative Officer Global Markets: Matt Canzano
Chief Creative Officer North America: Gary Pascoe
Chief Creative Officer Commonwealth McCann: Grant Theron
Creative Director: Nick Allen
Associate Creative Director: Annie Zack
Director Creative Operations: Miya Petrovic
EVP Global Director of Content: Jeff Beverly
Director of Broadcast Production: Paul Renusch
Executive Producer: Kelly Balagna
Freelance Producer: Chris Ott
Group Account Director: Julie Daniels
Account Director: Molly Fox
Associate Director Business Management: Julie Peterhans
Senior Business Manager: Vanessa Smith
Associate Director Talent Affairs: Stacy Swann
Talent Affairs Manager: Jennifer Hopkins
Associate Director Global Legal Compliance: Jeanette Foy
Legal Clearance Manager: Tania Bennett

Commonwealth/McCann: Chevrolet’s holiday tearjerker is good for the soul (and brand)



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