Anti-vaxxers are being called “vaccine hesitant”. In fact, many of them are entrenched in their anti-vax beliefs. Do it for your country, do it for your family, healthcare workers, freedom…none of these messages are stronger than the theories in anti-vaxxers heads (conspiracy or ultra-health).
But this ad is doing the trick. Firstly, it catches attention. Everyone with a strong belief wants it to be endorsed. Secondly? Well, it’s brutal.
The actual ad is a truck, which followed the route to the 49ers vs. Panthers game in downtown Charlotte, North Carolina, on September 18. The fake Wilmore Funeral Home website to which it directs received 150,000 page views on the four days afterwards. It links to the vaccine registration site for StarMed, a health-care provider in the area. A walk-in clinic in Charlotte received a 500% increase in vaxxers in the days following.
But the ad spread its power much further than Charlotte. Tweeted, it has received nearly 30,000 likes and 2,200 retweets.
Don’t hire female creatives. They’ll just have babies and lose all their creativity. pic.twitter.com/s9MVQbpDWO
— mary gross (@maryfgross) September 21, 2021