BETC: SEGA’s Humankind presents a whole new version of those first steps on the moon

There are many conspiracy theories that reimagine how the first man on the moon’s walk went. None are as epic, nor as hilarious as BETC’s. BETC has revisited this piece of history for the launch of SEGA’s new video game, Humankind. With BETC’s wonderful sense of humour and long history of commercials that contain memorable surprises, it is nothing like the moon walk you expect.

“For the launch of this new title, the official trailer created by BETC and directed by Edouard Salier (Wanda) takes us all the way to the moon and creates a big battle, as epic and surprising as it gets,” the agency noted. 

A reinterpretation of the Blue Danube adds to the film a classic music theme as well as the necessary drama that underlines the humour.

“A small step for man but a giant step for Humankind with a launch film that disrupts the universe of video game trailers.,” BETC added.

The idea is that the game allows you to recreate history.

Humankind was developed by French video game studio, Amplitude, and published by SEGA. It is a strategy video game where the player starts the adventure in the Stone Age and has to lead its people through different periods of time. At each big milestone of history, the player will be able to choose to mix their own civilisation with another one and create a brand new culture.

The Trailer to the Moon follows BETC’s announcement video for the new game – which was surprising and striking in a very different way:

BETC & Sega’s Humankind: Put yourself into history


Client: SEGA (Humankind)
Client Team: Romain De Waubert, Max Von Knorring, Jean-Maxime Moris & Richard Earl

Ad Agency: BETC
Executive Creative Director: Stephane Xiberras
Creative Directors: Benjamin Le Breton, Arnaud Assouline
Copywriter: Matthieu Bouilhot
TV Producer: Fabrice Brovelli
Account Management: Jean-Charles Caboche

Production Company: Wanda
Director: Edouard Salier
Producer: Claude Fayolle
DOP: Mathieu Plainfosse
Post-Production Company: Digital District
Sound Company: Gum
Sound Producers: Sydney Guillen, Marion Torreilles




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