BaconX & Migros: The cutest drone overcomes loneliness at Christmas

In 2018, a small, animated elf won over people’s hearts in Migros’ Christmas campaign. In 2019, it was an owl. This year, the Swiss supermarket put a very modern spin on its mascot. Robin is a drone with an elfin personality and kindness in its heart. It may not be human but director Martin Werner and BaconX have given it a huge personality, with its adorable smile and life-affirming spirit, and tell one of the sweetest Christmas films this year.

Robin was made by BaconX. The film was created by agency, Wirz Zürich, and produced by Pumpkin Film.


Client: Migros
Agency: Wirz Zürich

Production: Pumpkin Film 
Director: Martin Werner
DoP: Manel Ruiz
Executive Producer: Stefanie Brand
Editor: Alexander Jurkat
Post-Production Producer Pumpkin Film: Steffi Beck

Post-Production CGI: BaconX
Creative Director BaconX: Jan Tvilling
VFX Producer BaconX: Louise Bejerholm
Colourist BaconX: Hannibal Lang
Music Composer: Jorrit Kleijnen
Sound FX: Kevin Koch
Finishing: Südlich-t



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