Apple will now allow App Store developers to talk to their customers about direct purchase – TechCrunch

Apple Announced Today he has reached a proposed settlement in a lawsuit filed against him by developers in the United States. The agreement, which is still pending court approval, includes some changes, the most important being that developers will be able to share information on how to pay for purchases outside of their iOS application or App Store, which means that they can inform customers about options. payment that are not subject to Apple commissions. The deal also includes more pricing tiers and a new transparency report on the app review process.

The class action lawsuit was filed against Apple in 2019 by app developers Donald Cameron and Illinois Pure Sweat Basketball, who said the company engaged in anti-competitive practices by allowing only the download of iPhone apps through its App Store.

In today’s announcement, Apple said it is “clarifying that developers can use communications, such as emails, to share information about payment methods outside of their iOS app. As always, developers will not pay Apple a commission for purchases made outside of their app or the app stores. “

This would allow developers to communicate with customers via email and “other communication services”, which was difficult to do under App Store rules, which prohibit developers from using contact information obtained within an application to contact users outside the application. The deal would lift this rule for all categories of apps, allowing developers to inform consenting users about payment methods that avoid Apple’s fees.

In terms of pricing tiers, Apple said it will expand the number of price points available to developers from less than 100 to more than 500. It also agreed to release a new annual transparency report that will share information about the app’s review process. , including how many applications are rejected, the number of customer and developer accounts is disabled, “factual data on search queries and results” and the number of applications removed from the App Store.

The company also said it will create a new fund for qualified US developers who made $ 1 million or less through the US App Store, which includes 99% of US developers Hagens Berman , one of the lawsuits representing the plaintiffs in the lawsuit. said the fund will be $ 100 million, with payments ranging from $ 250 to $ 30,000.



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